Today marks the day that both the Samsung Galaxy S8 and Galaxy S8 Plus are available in the US through the top 4 carriers. You can now pick up your S8 at Verizon, T-Mobile, AT&T, and Sprint which will all be carrier specific, but you may notice the carrier logo will no longer be printed on the back.

Carriers have always had their mark on previous Samsung smartphones including the Galaxy S7 and S7 Edge, but that’s all come to an end with the latest release. There’s been no official word if this was the doing of Samsung or the carriers, but we can assume carriers wanted at least their logos as it’s a great ploy for marketing.

Samsung Galaxy S8 and S8 Plus to Be Carrier Specific, without the Logos

When looking at the front of the phone, there’s really nowhere to put a logo when you consider the edge to edge display. On the back it’s a different story as there’s plenty of real estate for their entire brand, logo or both.

At start-up, you’ll still see your brand when you initially power on your handset which is the same as previous models. Carrier specific content has also been pre-installed such as Verizon’s messaging app and other carrier exclusives. As of now, it’s uncertain if this will be the same in other markets around the world, but we assume it will be.